Branding Trends, Best Branding Practices and Interviews with Exceptional Leaders by Bea Stanford

What is your brand presence online? Brand Impression-new tool from Google

Have you ever wondered of the presence of your brand in the virtual realm? How do you fare online? What do you think people see and say about your brand? Now, you don’t have to guess because recently, Google launched their new Brand Impression tool to check it.

This is how Google describes its brand new tool: “The Brand Impressions dashboard assembles data from across Google to create a holistic picture of brands. Use this tool to draw insights about your branding efforts and inform your strategies.”

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Facebook fatigue, is it real?

As an active Twitter user, I’ve noticed the increasing frequency of the use of the hashtag #ThingsIHateAboutFacebook in people’s tweets.

With tweets like:
#ThingsIHateAboutFacebook inbox me for shift or pass.
#ThingsIHateAboutFacebook the pointless fan pages. “BECOME A FAN of Toilet Paper” F#**K OFF
#ThingsIHateAboutFacebook You are friends with people you don’t actually like.

Though I don’t see this hashtag very often in Europe, particularly in the Netherlands, where I live now, I’m still curious whether this is the latest trend or just coincidence?

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Patrick Stal: Stimulating debate on branding in the Netherlands


When I recently learned that Patrick Stal is the new director of Interbrand, I was not surprised. Whenever I read an interesting study about Dutch brands, Patrick’s name was always associated with it.

Interbrand for years has been known for publishing the ranking of top brands and, of course, for the amazing job of creating brand value for their clients. In the Netherlands Interbrand has worked for clients such as DSM, HEMA, Arcadis, to just name a few.

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Inspiring story of the Brand Expedition

Two years ago Dutchman Martijn Arets quit his job as a marketing manager, packed his luggage into an old Volkswagen t-2 bus and went on the quest of interviewing 20 European well-known brand owners.

For five months he traveled to several brand headquarters, from one country to another, to find the answers to these questions:

  • What philosophy had the founder of a brand?
  • What factors contributed to the brand’s success?
  • What went well?
  • What not?
  • What makes a brand sustainable?

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Jos van Haastrecht – the art of rebranding

Jos van Haastrecht, Director of Company Branding at DSM, has been responsible for the DSM rebranding approach that resulted in an entirely new corporate identity system in 2011. The transformed DSM brand is symbolic of the new strategic positioning of the company. It is not just about a new relevant positioning, logo, tagline and visual identity system, it also reflects DSM’s strategy and DSM’s culture.

The whole rebranding process took DSM more than 2 years but the result is astounding. Not only is the new logo visually appealing, but the perception of DSM changed too. I talked with Jos about the art of rebranding.

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